DEsign Leadership

For over 15 years, I've helped organizations solve complex problems through thoughtful design, cross-functional collaboration, strategic leadership, and planning.

My experience spans enterprise software, financial services, healthcare, and consumer products, where I've led initiatives ranging from large-scale transaction platforms to design system transformations and in person retail and showroom experiences.

I believe great design sits at the intersection of user needs, business goals, and technical feasibility. Whether leading teams, modernizing legacy experiences, or building scalable design systems, my focus remains the same: delivering meaningful outcomes for customers and measurable value for the business.

FNOL

How do you design for someone on one of the hardest days of their life?

The First Notice of Loss initiative reimagined Prudential's life insurance claims intake experience, creating a more compassionate, streamlined, and accessible journey for beneficiaries while improving operational efficiency behind the scenes.

view the project | live version

Guest Payments

The Guest Payments initiative addressed a common point of customer friction: enabling secure life insurance payments without authentication barriers. By aligning customer needs, business goals, and technical constraints, we delivered a more intuitive self-service experience that improved accessibility while maintaining enterprise-grade security standards.

view the project | live version

EvoLite Design System

EvoLite was a strategic initiative to modernize Prudential's Salesforce design ecosystem. By establishing standards, documentation, governance, and adoption processes, we created a scalable framework that reduced design debt, improved collaboration between design and engineering, and aligned customer experiences with enterprise brand standards.